SWACCH BHARAT ABHIYAN IN INDIA (2014-2019)

Swachh Bharat Abhiyan (SBA) (or Swachh Bharat Mission (SBM) or Clean India Mission in English) is a campaign in India that aims to clean up the streets, roads and infrastructure of India's cities, smaller towns, and rural areas. The objectives of Swachh Bharat include eliminating  open defecation through the construction of household-owned and community-owned toilets and establishing an accountable mechanism of monitoring toilet use. Run by the Government of  India, the mission aims to achieve an Open-Defecation Free (ODF) India by 2 October 2019, the 150th anniversary of the birth of Mahatma Gandhi by constructing 12 million toilets in rural India at a projected cost of ₹1.96 lakh crore  


The campaign was officially launched on 2 October 2014 at Rajghat New Dehli by Prime Minister Narendra Modi. It is India's largest cleanliness drive to date with 3 million government employees, school students, and college students from all parts of India participating in 4,041 statutory cities, towns and associated rural areas.
The mission contains two sub-missions: Swachh Bharat Abhiyan ("Gramin" or rural), which operates under the Ministry of Drinking Water and Sanitation; and Swachh Bharat Abhiyan (Urban), which operates under the Ministry of Housing and Urban Affairs. The mission includes ambassadors and activities such as national real-time monitoring and updates from non-governmental organizations (NGO's) such as The Ugly Indian, Waste Warriors and Swachh Pune (Solid Waste Collection and Handling) that are working towards its ideas of Swachh Bharat.
Modi selected 12 public figures to propagate this campaign.

Anushka Sharma and the Vice President of India M. Venkiaiah Naidu picked up a broom to help clean the cyclone-hit port city of Vishkapatam  the southern state of Andhra Pradesh, as part of the cleanliness campaign. 


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